Insight: People would rather buy takeout than go out to buy groceries and make it themselves.
Idea: You can recreate your favorite takeout meals even better at home using Amazon Fresh.
Provided by Amazon, Crafted By You
Bus Shelters
Print
Targeted Billboards
Google Search Hack
Amazon Fresh will have Google Search Ads that will look like Jimmy John's ads. But when they click on it, it'll bring them to Amazon Fresh's new category of Fast Food Restaurants. People will be able to order their favorite fast food menu items and receive the ingredients to make their meal.
The Restaurant Yourself Box
Amazon Fresh will be sending you a The Restaurant Yourself Box to make sure you can recreate the whole takeout experience at home.
DoorDash
On DoorDash, Amazon Fresh will appear as a restaurant on the app and when you order, you'll get delivered the ingredients to make your favorite takeout.
AD: Tiffany Mei
CW: RJ Dralle & Caroline Martin
