Insight: It’s well-known that Sharpie markers are permanent, but no one thinks about where they can write.
Idea: We’ll show that Sharpies can be written on any surface.
Make Anything A Canvas
Print
OOH
Bus shelters will be drawn artist and the art will continue off the ad space and connect to the next bus shelter
Our interactive OOH will feature an artist who gradually draws on a billboard.
Social/Experiential
We’ll contract local artists to leave small murals around the city made only with Sharpies. Their followers will have a chance to search for these surprise works.
Inktober Pop-Up
Sharpie will have a pop-up space in the city during Inktober, where people are challenged to create a drawing every day. Anyone is free to join in and draw wherever they please in the space.
AD: Tiffany Mei
CW: Nicolas McGuire
