Featured in Ads of the World
Insight: There’s a misconception out there that people with tattoos can’t donate blood.
Idea: With over 145 million Americans who have tattoos, American Red Cross wants to make it clear that those with tattoos can donate blood too.
The Tattooed Can Donate
Act
Social
American Red Cross will comment on photos of bad tattoos to let them know they can cover up their tattoos if they donate blood.
OOH
To spread the message to those who have tattoos, American Red Cross will place these messages around bus shelters and billboards.
Print - Inked Magazine
AD: Tiffany Mei
CW: RJ Dralle & Ian Souter
